In the words of Amazon’s CEO Jeff Bezos, “your brand is what other people say about you when you’re not in the room.”
"Your brand is what makes you unique, it’s what makes you, you. It’s an authentic representation of who you are as a person and as a professional", said Irene Hillman from UTC. Hillman explained how your brand is tied to your identity and encompasses the emotional connection you have with your career path. The better able you are to create a personal and professional brand, the more likely you are to achieve success along the way.
While most of us understand the necessity of having a good reputation and keeping our name out of potentially negative press or social media, if you haven’t really taken the advice from our workshop, take it now and start establishing and nurturing your professional brand and developing your LinkedIn profile.
Creating a professional brand is more than just writing a good summary on your LinkedIn profile, although it can begin there. Establishing a professional brand is a multi-level endeavor, beginning with identifying your vision for your purpose, passions, interests, values, and strengths. Once identified, these elements come together as a unique value proposition and form the foundation for your future professional endeavors.